project role: design strategist

Neutrogena was undergoing a redesign of its cosmetic sets in retailers nationwide, but was lacking the strategic insight and direction necessary to make for a successful outcome. We underwent an extensive shopper study to gain insight into how women maneuver the retail cosmetic aisle and identify biggest design barriers to Neutrogena consideration. 

Based on a detailed, deconstructed understanding of the in-store cosmetics navigation process, immediate changes to design and layout were proposed, as well as how to attract positive attention from new-to-the-brand shoppers.